The Art Firm: Aesthetic Management and Metaphysical Marketing (Stanford Business Books)

"Expansive in its scope, The Art Firm is one of the most interesting management books I've read in some time. It is eloquently written and delivers important conclusions that will be of enduring importance. It should become the authoritative work on the relationship of art and aesthetics and the practice of business."--Robert D. Austin, Harvard Business School, Author of Artful Making: What Managers Need to Know About How Artists Work "Although there are many books that purport to address the issues of business and the arts, I have yet to find such an engaging, challenging, and intellectually playful investigation of these issues as The Art Firm. Guillet de Monthoux romps through European thought and artistic enterprises with remarkable agility. This work, peppered with illustrative examples from history to the present day, asks important questions of our management oriented culture."--Ruth Bereson, Program in Arts Administration, Teachers College, Columbia University