New Generation Communication: Die Kommunikation in einer vernderten Welt (Europische Kulturen in der Wirtschaftskommunikation)

Communication of the new generation is upon us. It was not long ago that the idea of remote working or of machine learning seemed like futuristic endeavors. Yet now, the prospect of using various communication technologies to work for us has never been more feasible. We are navigating connected ecosystems and using data technologies and algorithms to keep pace with an ever-shifting business world. This volume focuses on the impact of communication in a changing world on society and business cultures. The issues that are raised by the authors of this volume range from exploring how language and technology interact in the workplace environment to considering the use of generative technologies and artificial intelligence in marketing and advertising. While the authors showcase a diversity of disciplinary and methodological approaches, they are united in their underlying belief that communication in a changing world is, by and large, a facilitator of dialogue, and is powered by interactions and expansive, cross-disciplinary conversations.