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Business HistoryGolden Arches East: McDonald's in East Asia, Second Edition cover
THE BOOKSHELF · English

Golden Arches East: McDonald's in East Asia, Second Edition

By Keith Whitfield
For the second edition of this widely read--and widely acclaimed--book, James L. Watson has added a new chapter entitled "Update: McDonald's as a Political Target." He covers recent attacks on the Golden Arches as a symbol of American imperialism, and the obesity controversy currently raging in the U.S. food industry. The new chapter also brings the story of East Asian franchise into the twenty-first century.
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About this book

For the second edition of this widely read--and widely acclaimed--book, James L. Watson has added a new chapter entitled "Update: McDonald's as a Political Target." He covers recent attacks on the Golden Arches as a symbol of American imperialism, and the obesity controversy currently raging in the U.S. food industry. The new chapter also brings the story of East Asian franchise into the twenty-first century.

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