Fitness Management

Fitness industry is an interesting and specific area of business. Starting from the early 1990s, fitness has become a part of life for everyone, having migrated from poorly lit and suffocating basements into respectable and prestigious gyms and fitness clubs. Every year, the number of fitness clubs, just like the number of beauty salons, is growing, raising a key question of the fitness business: how to manage a fitness club effectively so that it brings profits? In this book, you will find answers to all important questions about the business of fitness. You will receive recommendations on how to work with your staff, recruit and motivate your team, as well as advice on how to become a successful fitness manager. All the information and recommendations in this book are practical and scaleable to any fitness club in CIS. This pioneering book on the business of fitness will become an important tool for an effective manager of a fitness club in a post-Soviet environment.