At The Margins: Mastering the Nuances of Business Communication to Build Credibility, Persuade and Differentiate

Have you ever heard, "you were really great, but the chosen candidate just had a bit more experience?" How about "we really liked your pitch, but the other vendor tightened their pricing/" Or, "you've been doing a fabulous job, but I think we'll hold off this year for your promotion?" If you've ever experienced any of these, somewhere deep in your gut, you've probably questioned what you could have done differently to change the outcome. Where in the interview, meeting, or day-to-day performance did you "lose" the chance for success? At The Margins: Mastering the Nuances of Communication to Build Credibility, Persuade and Differentiate will help you dramatically increase your success in every high stakes communication. The line between winning a pitch or getting that great job is often no different than the Olympic sprinter who wins the Gold Medal by fractions of seconds. All the competitors are outstanding, but the winner did a few subtle things marginally better, giving them the winning edge. At The Margins looks at every aspect of Communication with a similar lens. In a competitive environment where everyone is good, you need to master all the nuances of presenting an idea and yourself credibly, persuasively and, confidently to give decision-makers that feeling that you are the best! At The Margins will help you build your entire communication repertoire: effective presentations, pitches, starting and carrying conversations, asking great questions...and most critically, listening. Persuading key stakeholders may result in winning a major piece of business, getting approval on a critical initiative, building your professional credibility, or making you feel empowered. You know how important it is to communicate with confidence, clarity, and conviction. Like anyone great at anything, it looks effortless, but every great athlete, artist, or musician has spent countless hours honing their skills to make it look easy. Communication is no different. At The Margins: Mastering the Nuances of Communication to Build Credibility, Persuade, and Differentiate will help you rethink Communication without having to give up any of your authenticity. Whether you're a "natural" or the person who is deathly afraid of being the centre of attention, this book will help you be consistently credible, persuasive, and differentiate you from your competition. Neil Grammer has been a Communication Coach and Consultant for over 25 years. He has coached thousands of business professionals from CEO's and Board Members to new hires just starting their careers. He has worked with hundreds of decision-makers to learn what ultimately persuades them to commit their time, resources and, ultimately, reputations when they approve a contract or new hire. This combination of in-depth real-world experience and perspective on how decision-makers think that makes At The Margins a book that will help you improve at the one skill that most differentiates you and your business.