Promote Your Business: How to Write Effective Marketing Material for Your Small Business

Need to promote your business? Of course you do. But you don't need to hire an expensive copywriter or public relations agency. With the help of this book, you can write your own promotional material that is effective, looks great and doesn't cost a fortune. A website is now almost a prerequisite for business, an e-newsletter is an excellent way of keeping in touch with your customers or prospects and a press release is great publicity. If you're not communicating regularly with your customers, they'll soon go elsewhere. Whether you're just starting out, or you've been in business for years, this is a handy tool to help you write your own: advertisements; brochures; press releases; direct mail; e-newsletters; and websites. Understand the basics of making words and sentences work for you - with examples throughout there are lots of great ideas to get you started.