Case Studies in Consumer Behaviour

Eine Sammlung von Fallstudien zum Thema Kundenverhalten: Untersucht werden mentale, emotionale und physische Aspekte, die bei der Auswahl, dem Kauf, der Benutzung und der Entsorgung von Produkten oder Dienstleistungen eine Rolle spielen. Gedacht ist der Band als Ergnzung und Arbeitsmittel zum Lehrbuch "Consumer Behaviour: A New Perspective". (03/99) Gerrit Antonides is Associate Professor of Economic Psychology in the Faculty of Economics and a Fellow of the Tinbergen Institute at Erasmus University Rotterdam. W. Fred van Raaij is Professor of Marketing and Marketing Communication and Director of the research institute ERASM at the Rotterdam School of Management, Erasmus University Rotterdam. Hold Me, Thrill Me, Taste Me, Love Me (D. McLoughlin). Yarner Water (A. Fagraeus, et al.). The Body Shop: Societal Values in the Store (G. Antonides). Attitudes Towards Recycling of Household Waste (M. Piacentini). The Case of the Model Railway Purchase (E. Kirchler & C. Rodler). But Marriage Means Sharing - Doesn't It..? (C. Burgoyne). 'No One Buys No Name Trainers...' (M. Hogg & S. Herelle). I'm in Control (J. Mannak & J. Schoormans). Product Placement (D. Read). Advertising with Power or Suspicion? (M. de Kruijk & W. van Raaij). Food Shopping Styles in Hungary (J. Simon, et al.). Hurry - Only Whilst Stocks Last...? (E. Betts & P. McGoldrick). Consumer Borrowing Decisions (R. Ranyard). A Single Currency for Europe - The Euro (W. Van Raaij & Y. van Everdingen). Age-Lite (P. Klumb). Dissatisfied with Doing the Dishes (J. Loef). The Behaviour of the Young Towards Luxury Products (D. Allrs). Pasta in Europe (G. Panigyrakis & C. Veloutsou). Andrex Comes Out of the Closet (A. Yentis & J. Bond). Consumers' Evaluations of Products Labelled 'Made in Europe' (G. Schweiger, et al.).