Description
The practice of medicine is big business-unique in its blend of medicine, service, and retail sales. In today’s competitive aesthetic market, providers of services must master the basic elements of running a business as well as develop a sound business model, respond to the challenges of a clinical practice, and meet their goals for building a thriving practice with satisfied, loyal patients. Whether you are starting an aesthetic practice or expanding your existing practice, you will find Marie Czenko Kuechel’s book to be an indispensable resource that you refer to time and again! Marie Czenko Kuechel is the founder and president of Czenko Kuechel Consulting, Ltd., a firm providing consulting services to the industry and practitioners of aesthetic medicine. She has served the specialties and board-certified providers of plastic surgery and dermatology in patient education, media, and practice development since 1992. SECTION I WHO Chapter 1 Who Are You? Chapter 2 Who Is on Your Team? Chapter 3 Who Defines Your Market? Chapter 4 Who Is the Competition? SECTION II WHAT Chapter 5 What Is Your Identity? Chapter 6 What Is Your Model? Chapter 7 What Do Your Patients Expect? Chapter 8 What Defines Risk? SECTION III WHERE Chapter 9 Where Will You Practice? Chapter 10 Where Will You Connect? Chapter 11 Connecting Outside Your Practice Chapter 12 Connecting Inside Your Practice SECTION IV WHEN Chapter 13 When Do You Seek Opportunity? Chapter 14 When Do You Respond to Cycles? Chapter 15 When Do You Practice Privacy? SECTION V WHY Chapter 16 Why Do You Practice? Your Business, Your Goals Chapter 17 Client and Patient Goals Chapter 18 Safety: The Ultimate Goal SECTION VI HOW Chapter 19 How Do You Plan for Success? Chapter 20 How Do You Manage Limitations? Chapter 21 How Do You Optimize Resources and Relationships?
