Description
Part 1. Introduction to neuroscience for corporate communications. – Chapter 1. Why should communicators care about neuroscience? – Chapter 2. The changing landscape. – Chapter 3. Let’s get neurological. – Chapter 4. The body politic. – Part 2. The neurocommunicator’s toolkit. – Chapter 5. The coming of neuroleadership. – Chapter 6. The braking system. – Chapter 7. The toolkit. – Chapter 8. The neuroscience of Aristotle. – Chapter 9. The culture club. – Part 3. The psychology of the corporate communications team. – Chapter 10. Communicator, heal thyself. – Chapter 11. Safe space. – Part 4. Self-care for corporate communications professionals. – Chapter 12. Communicating trauma and loss. – Chapter 13. The neuroscience of compassion. – Epilogue. Practice what you preach.
